Digital brand activation examples5/15/2023 ![]() ![]() ASOS asked its Instagram followers to share their favourite ASOS outfits online with the hashtag ‘#AsSeenOnMe’, with the opportunity of being featured on the ASOS social media channels in return. One of the brand’s best social media campaigns involved UGC (user generated content). And ASOS knows that 90.4% of millennials use social media, and that the average person spends just under two and a half hours per day browsing social channels. How has this British brand become such a pioneer for online fashion? It comes down to its digital marketing strategy – compared to its competitors, ASOS is cut from a different cloth when it comes to attracting visitors, sales, and brand awareness.ĪSOS has been so successful because it knows its audience: millennials. Our second piece of advice: get inspired! Below, we’ll share with you some inspiration-worthy marketing campaigns from well-known brands, and explain how your business can emulate their strategies in order to grab the world's attention and grow.įounded in 2000, ASOS has since become one of the trendiest names in online retail, shifting over 300,000 dresses and 85,000 men’s shirts every week, to 18.4 million active customers from around the world. Our first recommendation would be to find out exactly what it would cost to get some professional support – our digital marketing cost comparison tool lets you do this for zero cost and in a matter of minutes. If you're looking to up your marketing game, but find the concept of setting the strategy daunting, we're here to help. The channel you choose, the angle you take, and the type of content you produce are all part of your digital marketing strategy. Your digital marketing strategy involves using different marketing channels to achieve your business goals, whether that's through social media, website adverts, or email marketing. This has turned digital marketing from a possible afterthought into a must-have for any business. While the wave of COVID-related lockdowns may be a distant memory, the impact it's had on businesses is still very clear: they no longer have a choice about having a presence in the digital space.
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